Confidential · For invited investors
Sales Projection — Seasonal $1.2M Model
A unit-countable annual sales model that acknowledges retractables and VistaView are seasonal February–September products, rather than pretending every channel sells at the same volume all 12 months. Every target is expressed as a countable number of screens, doors and accounts.
$1.2M
Annual sales target (2027)
~8,400
Screens & doors projected / yr
8
Proven revenue engines
This model is more defensible because it doesn't force an unrealistic number onto one product. It distributes the target across channels Bloombug is already selling, and it's honest about seasonality — lower winter revenue, a ramp beginning in February, Windsor kicking in during March, and peak spring/summer months.
Where we are → where we're going
Current vs 2027 target, by channel
A side-by-side of what each revenue engine produces today versus the 2027 projection. Two channels and one new category are net-new; the rest scale proven, already-selling products.
| Revenue engine | Current | Current annualized | 2027 target | Growth |
|---|---|---|---|---|
| Retail Window Screens | ~73 / month | $70,080 | $300,000 | 4.3× |
| Retail PSDS | ~20 / month | $67,200 | $240,000 | 3.6× |
| Windsor Plywood | New channel | — | $124,000 | New |
| Morning Star | 60 / month (contracted) | $43,200 | $43,200 | Steady |
| New B2B / Builder Accounts | New category | — | $195,360 | New |
| Retractables | 10 sold to date | $5,690 | $91,040 | Scale |
| VistaView | 1 sold to date | $2,700 | $86,400 | Scale |
| Blinds | ~$5K / yr | $5,000 | $120,000 | 24× |
| TOTAL | ~$15K / mo run rate | $193,870 | $1,200,000 | 6.2× |
Current annualized reflects each channel's present run rate (Morning Star contracted through December; retractables & VistaView shown as units sold to date). The ~$15K/month core recurring run rate plus lumpy higher-ticket sales annualize to roughly $193,870 today.
Today
$193,870
Annualized run rate · ~$15K / month core recurring
2027 target
$1,200,000
8 proven revenue engines · seasonal model
The model we'd actually pitch
Annual revenue mix — by the unit
| Revenue engine | Units / year | Annual target |
|---|---|---|
| Retail Window Screens | 3,750 screens / yr | $300,000 |
| Retail PSDS | 857 doors / yr | $240,000 |
| Windsor Plywood | 3,100 screens / yr | $124,000 |
| Morning Star | 720 screens / yr | $43,200 |
| New B2B / Builder / Property Mgmt | ~7+ new accounts | $195,360 |
| Retractables | 160 units / yr | $91,040 |
| VistaView / Large Openings | 32 systems / yr | $86,400 |
| Blinds | ~48 projects / yr | $120,000 |
| TOTAL | $1,200,000 |
How the $1.2M splits
45 / 30 / 15 / 10
Roughly 45% core retail screens & doors, 30% wholesale/B2B, 15% retractables & VistaView, and 10% blinds.
45%
Core retail screens & doors
$540,000
30%
Wholesale / B2B
$362,560
15%
Retractables & VistaView
$177,440
10%
Blinds
$120,000
What has to physically happen
Each channel, countable
Every target is a number of screens, doors, systems or accounts — not just a dollar figure an investor has to take on faith.
Retail Window Screens
Target: $300,000The math
$300,000 ÷ $80 = 3,750 screens — ≈ 312 / month
Why it's defensible
Currently ~73/month. A ~4× scale driven by marketing, sales capacity and production — not a new product.
Retail PSDS
Target: $240,000The math
$240,000 ÷ $280 = 857 patio doors — ≈ 71 / month
Why it's defensible
Scaling the existing ~20/month base across retail and wholesale channels.
Windsor Plywood
Target: $124,000The math
100 screens / week × 31 weeks × $40 = $124,000
Why it's defensible
Seasonal — March through September only. A scalable repeatable B2B channel across 55 stores.
Morning Star
Target: $43,200The math
60 screens / month × $60 × 12 = $43,200
Why it's defensible
The proof-of-concept B2B account, already contracted through December.
New B2B / Builder / Property Mgmt
Target: $195,360The math
Replicate the Morning Star model across ~7 new substantial accounts
Why it's defensible
The Morning Star and Windsor models are far more scalable than acquiring hundreds of individual retail customers.
Retractables
Target: $91,040The math
20 / month × 8 months × $569 = $91,040
Why it's defensible
Seasonal — February through September. 10 already sold, so not an untested product.
VistaView / Large Openings
Target: $86,400The math
4 / month × 8 months × $2,700 = $86,400
Why it's defensible
Seasonal — February through September. One $2,700 VistaView ≈ 34 standard $80 screens in revenue.
Blinds
Target: $120,000The math
$10,000 / month — 4 projects × $2,500 average
Why it's defensible
Kept conservative from current ~$5K. Defensible at roughly one project per week.
January – December 2027
The seasonal month-by-month forecast
Lower winter revenue, the ramp beginning in February, Windsor kicking in during March, peak spring/summer months, and the business reaching $1.2M by December.
Monthly revenue
Cumulative revenue — reaching $1.2M by December
Lowest month — winter, no seasonal products. Core retail + Morning Star + blinds only.
Ramp begins. Retractables & VistaView return for the season.
Windsor Plywood kicks in across 55 stores through September.
Peak spring/summer — the highest-revenue months of the year.
Seasonal channels wind down; retail, B2B and blinds carry the winter.
Why this model is defensible
Bloombug's $1.2M plan is not dependent on inventing a new product. It puts capital behind distribution, sales, production capacity and marketing to scale products Bloombug is already selling. Every revenue channel already has evidence it works — and every target is expressed as a countable number of screens, doors, systems or accounts an investor can pressure-test.
"Bloombug's objective is to produce $1.2 million in annual sales across eight proven revenue engines, with seasonal retractable and VistaView sales concentrated February through September."